In the modern world, artificial intelligence touches upon our lives in one way or the other. It has been integrated into various fields including businesses, healthcare, finance, travel, retail, education etc and has helped these sectors to predict, sense and automate. In the same lines, the adoption of AI in e-commerce has proven to be a game-changer in the industry. Owing to the completely online nature of the e-commerce business, AI is helping in improving customer experience and provide better services. A few of the aspects of the adoption of AI in the e-commerce sector have been discussed below-
Voice assistants- AI-enabled voice assistants like Siri, Alexa, Google Assistant etc. use deep learning technology to make the customer’s online shopping experience more simpler. You are just required to give one voice command and the AI technology will provide various options for you to shop from.
Personalized recommendations- Various e-commerce businesses use AI technology to understand the choices and preferences of the customer by the manner in which he/she scrolls through their website. These businesses then use such data to suggest personalized recommendations of the item the customer is searching for. This feature has proven to be very beneficial from the point of view of customer satisfaction.
Advanced visual search- The AI-based advanced visual search technology helps the customer to find and match a particular product online by uploading snaps, screenshots or internet images of the product. The AI technology first understands the content of the image, matches the same with the database and then filters the relevant result for the customer. It helps the customer to find the item he/she is looking for without actually searching for it through online stores for hours.
Chatbots- E-commerce businesses often face the issue of lack of human interaction and support. This factor creates a situation where customers prefer physical stores more than online stores. The e-commerce businesses are trying to address this issue with the help of chatbots who interact with customers like real human beings and resolve their queries, thus bringing the human touch in the online business.
Therefore, the adoption of AI technology in the e-commerce business holds vast potential and helps in bridging the gap between physical and online stores.
The idea of creating videos from plain written text is a novel idea and I see tremendous potential. Having used the beta product of vidBoard, I must confess that I was blown away with its great user interface and user experience.
I have used vidBoard for many video presentations. The idea of creating HD quality animated, human led videos out of plain text is novel and promising. Kudos to team vidBoard
My startup Craving Kombucha has used the beta product of vidBoard for explainer videos in local languages. I am quite happy with the beta product, especially its UI and UX.
After having assisted the team at vidBoard initially through the research phase of this tool and finally trying out their in-house beta version. I must say we have got a unicorn in the making. The product has come a long way and has immense capability when it comes to a media creation tool.
We have been testing the beta version of the platform offered by vidBoard for creating custom product videos for a while now. It has immense credibility as a synthetic media creation tool as well as massive potential to scale up across various business domains.