The use of video content by various business entities is on the rise. Be it a promotional video or an explainer video, creators nowadays prefer showing their content in the video format instead of simple text. This trend is based on various research works that have concluded that video content is more effective than simple text content. Videos instantly attract the attention of the viewers, is more engaging and memorable. This makes video content an obvious choice for the viewers, and thus, for the creators as well.
One of the purposes for which businesses exclusively use video content is promotion/marketing. Marketing forms the very basis of a business, especially small and medium businesses. A company has just a few seconds to attract the attention of its potential customers. Therefore, adopting video as a means to promote one’s business is often considered the best way forward. However, high-quality video generation requires a lot of time, effort and money. The money factor generally constraints most of the small and medium businesses to effectively promote their products with the help of video content. Nevertheless, video production with the help of technology can resolve this issue.
Nowadays, most of the videos that we see online do not involve a real human being and are not actually shot in a studio. Artificial intelligence (AI) technologies like synthetic media and deepfakes help in synthesizing video content with the use of AI algorithms. This substantially reduces the time, effort and money required to record an actual video in a studio. Technology is evolving at a fast pace and creators are getting really good at making the ‘fake’, ‘real’. These technological developments have a huge implication on the marketing strategies of small, medium and large businesses alike.
The future of video production with the help of AI technology holds a lot of potential in terms of providing the opportunity to the businesses to personalise/ customize its marketing without spending much time, effort and money in the process. Mass customization through video content, with the help of AI technology has thus become the future of video production and consumption.
The idea of creating videos from plain written text is a novel idea and I see tremendous potential. Having used the beta product of vidBoard, I must confess that I was blown away with its great user interface and user experience.
I have used vidBoard for many video presentations. The idea of creating HD quality animated, human led videos out of plain text is novel and promising. Kudos to team vidBoard
My startup Craving Kombucha has used the beta product of vidBoard for explainer videos in local languages. I am quite happy with the beta product, especially its UI and UX.
After having assisted the team at vidBoard initially through the research phase of this tool and finally trying out their in-house beta version. I must say we have got a unicorn in the making. The product has come a long way and has immense capability when it comes to a media creation tool.
We have been testing the beta version of the platform offered by vidBoard for creating custom product videos for a while now. It has immense credibility as a synthetic media creation tool as well as massive potential to scale up across various business domains.